64. Foreign media interview1

  • このエントリーをはてなブックマークに追加

This publication will be published in two parts based on the content interviewed by overseas media.

Q1. What kind of organization do you think will survive and prosper in the distant future?

A1. We are in an era of overflowing goods and intensifying cost competition, and attention is focused on creating ideas and ideas, not goods. I think that the most valuable things that do not exist in the world are software services that come into direct contact with people’s hearts. I think it is worthwhile to realize a means to directly feel emotions. Specifically, it affects people’s emotions such as “feeling what is presented”, “feeling fun”, “changing feelings”, “want to do”, “want to avoid”, etc. I think that the establishment of means focusing on things is required. We need an organization to realize them.

Q2. Why did you establish the VR business? And how have you expanded your business and its products over the years?

A2. From the 1990s, 3D-CAD began to be used in product design. However, I did not utilize 3D data in the subsequent process, and at that time I was thinking of making effective use of it. I wanted to create an effective tool by utilizing VR as a means to effectively use the shape data created by the design in the subsequent process. Therefore, in 2001, the current company started VR development of 3D business. Every time we developed a skill simulation in response to a request, the customer naturally demanded the cost-effectiveness of the development cost. Developing new features is inevitably costly. As a result, it has gradually become clear that if it is possible to virtually experience and feel the dangerous state of life that is difficult to reproduce, it will meet the demands of the market and be cost-effective. However, in order to experience a dangerous event in virtual space, it was necessary to reproduce sensations other than vision, and to realize a tactile function that matched the dangerous event. At the same time, by increasing the number of tactile sensations in combination with the visual and auditory sensations, it was found that negative sensations were reproduced and educational effects could be expected, and I was absorbed in creating various sensations.

Q3. What challenges did you face in the first few years? What can your members learn from it?

A3. After the product was released, new disaster patterns were required to be reproduced one after another. What surprised me was the large quantity required. We first focused on building a disaster database with the aim of reproducing 100 types of disasters. As the database expands due to disasters, new tactile sensations are required to be reproduced, and we continue to take on new challenges. In advancing development, the sensory reproduction of disasters matches the human image, and the sensory reproduction beyond vision (mainly tactile sense, sense of balance, etc.) is the most important, and it is the most effective means to affect human sensitivity. I was noticed.

Q4. How successful was your first project? Share your experience.

A4. In the field of training simulation, specialized knowledge is often required, and we are blessed with the opportunity to learn specialized knowledge directly from customers. In the process, it is necessary to listen to the customer’s needs and build development specifications together with the customer. This development style is a method in which we join as members from the specification examination stage, study expertise and build specifications together while providing consulting related to simulation. This is the best way to get the most customer acceptance. From the beginning, the project proceeded in collaboration with Japanese national research institutes, which always seek challenges in new fields and new challenges begin. We must overcome that challenge ourselves. By implementing new functions developed through challenges with research institutes, a protection simulator for anti-terrorism measures at nuclear power plants and a simulator for studying decommissioning work at nuclear power plants have been developed. This allowed us to find each method and accumulate the methods.

Q5. What kind of requests have you received from customers over the years? How did they motivate you to shape your offering / grow your company?

A5. We received a lot of advice from customers after the product was released, and I am surprised at the magnitude of the response. In addition, we receive strong expectations from our customers regarding future developments, and we feel the situation on a daily basis. It is a great pleasure for companies to be in direct contact with market demands. We continue to make improvements every day to meet the demands of society.

Q6. Building a culture of sustainability within an organization is very important for maintaining a reputation in the global market. How true is that for your company?

A6. We have been providing services to listen to customer requests and commercialize them individually for 20 years. In the development process, it is extremely difficult to create a product that matches the image that the customer thinks. Because the image is sensuous. The discrepancy between the customer’s image and the product when the product is completed is a major obstacle. Based on this experience, we have set up a philosophy for product development and have customers understand the philosophy in advance. That idea is called the Cyclone Philosophy. This cyclone philosophy is a mechanism to reduce image discrepancies while continuing this correction cycle many times by having customers use the prototype product at the prototype stage, receiving feedback on improvements from customers, and making corrections. The software developed by this method improves the quality of education and can continue to evolve. By thoroughly implementing this philosophy, we maintain the sustainability of employee awareness and behavior.

Q7. Corporate behavior is as important as its financial performance and product quality. How do you interpret this saying?

A7. We believe that the value of a company’s existence lies in its social contribution. To further increase value, we need to contribute to human society with services that do not exist in the world. I also think that it will contribute to the earth on which people live. With this in mind, we believe that it is our nomination to concentrate on improving safety and on creating safety methods and ideas that do not yet exist in the world. In order for people to live safely, we share disaster information that people have experienced and use that information together. Furthermore, we must have highly conscious people who transcend the boundaries of the company and the country gather and work together to find a safety method. We will build that environment.